The Challenge
BloomCo, a DTC floral e-commerce brand, was spending $8,000/month on Meta Ads with a ROAS barely above 1.2x. Their campaigns were running broad, creative was stale, and there was no structured testing in place.
They came to Vivid with one goal: make the ads actually profitable, or they'd have to shut down paid media entirely.
Our Approach
We started with a full creative and audience audit. Within the first two weeks we restructured their campaign architecture into a clean three-tier funnel: cold audiences, warm retargeting, and a loyalty/upsell layer.
We launched 24 creative variations in month one alone, letting the algorithm find winners fast while we manually pushed the best performers to scale.
What We Did
- 01Rebuilt campaign structure from scratch — Awareness (TOF), Consideration (MOF), and Conversion (BOF) with clean audience separation.
- 02Produced 24+ ad creatives monthly: UGC-style video, static product ads, and carousel formats with scroll-stopping hooks.
- 03Built advanced lookalike stacks off their highest-LTV customers, layered with seasonal interest targeting.
- 04Installed a 7-day and 30-day retargeting sequence to recover abandoned carts and re-engage warm visitors.
- 05Set up full Pixel + Conversions API tracking for accurate attribution and optimized bidding signals.
"Vivid completely transformed our paid ads. We went from burning budget to a consistent 4.8x ROAS in 60 days. The creative testing framework they run is unlike anything we had tried before." — Daniel Smith, Owner of BloomCo
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