+92%
CVR improvement
<1.8s
Page load time
-44%
Bounce rate drop
3.1%
New CVR (from 1.6%)
The Challenge
This DTC brand was running solid Meta Ads — good creatives, proper targeting — but their landing page was converting at just 1.6%. The page was slow, cluttered, and built on a generic Shopify theme with no conversion optimization.
Every dollar spent on ads was being wasted by a page that couldn't close. They needed a ground-up rebuild.
Our Approach
We treated the landing page like a sales funnel, not a website. Every section was designed to answer a specific objection and move the visitor one step closer to purchase.
We focused obsessively on page speed (sub-2s load), mobile experience, and social proof placement — three areas their old page had completely ignored.
What We Did
- 01Conducted a full CRO audit using heatmaps and session recordings to identify the exact drop-off points on the old page.
- 02Designed and built a custom landing page with a single focused CTA, benefit-first headline, and above-the-fold social proof.
- 03Optimized all images and assets for Core Web Vitals — achieving a 97 Performance score on mobile.
- 04Added a sticky CTA bar, urgency elements, and a trust badge section featuring reviews and media mentions.
- 05Set up A/B testing framework to continuously iterate on the page — running headline and layout variants monthly.
"We were spending good money on ads but getting nothing back. Vivid rebuilt our landing page and overnight our conversion rate nearly doubled. The ads we were already running suddenly became profitable." — Sarah Chen, Founder of the DTC Brand
Want Results Like This?
Book a free strategy call and we'll show you exactly what we'd do for your brand.
Book a Free Call