The Challenge
Nexus, a mid-size e-commerce brand, had strong traffic numbers from SEO and paid media — but a checkout conversion rate of just 1.9%. They had never run structured CRO tests and had no proper analytics setup to understand where users were dropping off.
The potential was there. The data to unlock it wasn't. That's where we came in.
Our Approach
We started with a 360° analytics audit — fixing broken GA4 events, setting up proper funnels, and layering in heatmap and session recording tools to see what users were actually doing on the site.
From there, we built a structured 8-week testing roadmap, prioritizing changes by impact and ease of implementation, and running everything as proper A/B tests.
What We Did
- 01Conducted a full GA4 + GTM audit, fixed 14 broken conversion events, and set up proper funnel tracking from landing page to purchase.
- 02Used heatmaps and session recordings to identify the three biggest friction points: confusing navigation, a weak product page, and a 5-step checkout.
- 03Redesigned the product page with a benefit-first layout, stronger social proof, and a persistent "Add to Cart" sticky bar.
- 04Simplified checkout from 5 steps to 2, added trust badges, and introduced a progress indicator — reducing abandonment by 29%.
- 05Built a cart abandonment email + SMS recovery sequence that recaptured 18% of abandoned checkouts automatically.
"We finally understood what was happening on our site. Vivid set up our analytics properly, showed us exactly where we were losing customers, and fixed it. The 67% CVR lift speaks for itself." — Jordan K., Head of Growth at Nexus
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