The Challenge
WaveMotion, a retail brand selling premium fitness equipment, had decent organic sales but their paid media was siloed — Meta and Google were running independently with no shared learnings, no unified funnel, and heavy audience overlap.
They were spending $25k/month across both channels and growing slowly. They needed a unified strategy that made the channels work together.
Our Approach
We built a full-funnel strategy where Meta handled awareness and consideration, and Google captured the high-intent demand that Meta created. Every touchpoint — from first ad to checkout — was mapped and optimized.
We also rebuilt their product landing pages to match ad creative messaging exactly, eliminating the disconnect that was killing their conversion rate.
What We Did
- 01Audited all active campaigns across Meta and Google, eliminated overlap, and restructured into a unified funnel with clear channel roles.
- 02Launched video-first Meta creative strategy targeting cold audiences by pain point, with product-focused retargeting for warm traffic.
- 03Built a Google Shopping campaign with optimized product feed titles, descriptions, and bidding strategies segmented by margin.
- 04Created product-specific landing pages that matched ad headlines word-for-word, dramatically improving Quality Scores and CVR.
- 05Implemented a post-purchase email + SMS sequence to drive repeat purchases and increase LTV by 28%.
"Their creative testing framework is unlike anything we've seen. New winning ads every week, and the way they tied Meta and Google together into one funnel completely changed our business." — Emma Roberts, CEO of WaveMotion
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