Spending on clicks, not buyers

Elite Sports Travel was spending $20k/month on Meta with almost nothing to show for it. Campaigns were optimized for clicks and lead form fills, not the right people filling them out.

Sales reported fewer than 10% of Meta leads were worth a follow-up call.

Content-first funnel targeting decision-ready travellers

We rebuilt around a content-first funnel targeting travellers by trip type, budget signals, and past travel behavior, with consultation booking requiring qualifying questions in the form.

• TOF video creative featuring destination experiences, not packages
• Custom audiences built from website visitors and video engagement
• Consultation form with qualifying questions to pre-screen leads
• Retargeting sequences segmented by destination interest

Pipeline doubled. Cost per opportunity down 52%.

Consultation bookings up 340%. Cost per qualified opportunity down 52%. Elite Sports Travel pipeline more than doubled and they closed three high-value group packages directly from the Meta funnel in Q1.