A DTC brand burning money on ads because their landing page could not close. We rebuilt it in 17 days and nearly doubled conversion rates.
This DTC brand had solid Meta ads with a 2.4% CTR, but their landing page was converting at 1.1%. Every sale cost twice what it should have.
Our audit found five critical issues: 6.4s load time, no above-the-fold value prop, social proof buried below the fold, a confusing CTA hierarchy, and a checkout flow that required account creation.
New hero section with outcome-first headline, trust signals above the fold, a single prominent CTA, guest checkout, and performance optimization to under 2 seconds load time.
CVR went from 1.1% to 2.1%, a 92% lift. ROAS on the same Meta campaigns went from 1.8x to 3.2x. Profitable for the first time. They scaled ad spend 60% within 60 days of launch.
The page is still running today at 2.3% CVR.
Book a free strategy call. We will audit your current setup and show you what is possible.