Spending on ads, losing patients to competitors

North Star Dental was spending $8k/month on Meta Ads with nothing to show for it. Generic creative, no local targeting strategy, and zero tracking meant they had no idea which ads were driving booked appointments.

Their cost per booked appointment was over $200, making paid acquisition unprofitable. Meanwhile, competing clinics in the same area were dominating the feed.

Hyper-local targeting built around patient intent

We rebuilt everything from the ground up. Tracking, creative, and targeting strategy all redesigned specifically for local dental patient acquisition.

• Set up proper conversion tracking tied to booking form completions
• Built hyper-local radius targeting around each clinic location
• Created offer-led creative: Invisalign, whitening, new patient specials
• Built retargeting sequences for website visitors and video viewers

Consistent 4.8x ROAS and a full appointment book

Within 30 days, cost per booked appointment dropped from $200+ to under $90. By day 60, ROAS hit 4.8x with a creative testing system that kept refining week over week.

North Star Dental went from questioning whether Meta worked for dental to making it their primary new patient acquisition channel.