$40k/month in spend, 1.8% CVR

PureForm Peptides was spending $40k/month on Meta traffic and converting at 1.8%. The product was strong but the funnel had holes and nobody could agree on which ones mattered most.

We started with a full analytics audit: event tracking, funnel visualization, session recordings, and heatmaps. Within two weeks we had a ranked list of conversion killers.

Data-driven changes, A/B tested every step

Three main interventions: redesigned the product page, simplified checkout from 6 steps to 2, and rebuilt creative around transformation outcomes rather than product features.

• Rebuilt hero section with outcome-first headline and trust signals above fold
• Guest checkout added, removing account creation friction
• UGC creative testing: 14 variations in first 30 days
• Email re-engagement sequence built for abandoned carts

CVR from 1.8% to 3.0%. $41k MRR added.

On $40k/month in traffic, a 67% CVR lift means $41k in additional monthly recurring revenue from the same spend. CAC dropped 29%.

PureForm increased their ad budget by 40% the following quarter. The testing framework we built keeps improving the funnel month over month.